5 Video Ideas for Marketing Your Business

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Welcome to In the Mix Media Group, LLC. We appreciate you stopping by. We are a marketing and advertising agency based in Williston, North Dakota. This seemed self-explanatory enough when we first started on this venture, but we repeatedly get asked, ‘What do you guys do?’

Well, for starters, we specialize in video marketing, and here’s why — by 2021, 80% of the world’s internet traffic will be video according to Cisco. You know who Cisco is, right? That company that invented the router err, founded by those two computer scientists from Stanford that fell in love, and later pushed out of their own $500bn company, anyhow, I digress.

“You can’t do today’s job with yesterday’s methods and be in business tomorrow.”

Transitioning from web design to graphic design to video marketing was a natural progression for us; they all go hand in hand. And, we appreciate how video marketing brings your brand to life. In fact, an interesting statistic from Wyzowl shows that when video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service than text.

Need some creative spark to help develop some excellent video content your customers will love? Here are 5 video content ideas for you to get your brand out there.

1. Make that BIG announcement via video

Don’t use a fancy-schmancy image alone to spread the word. Your customers will love to hear your big announcement directly from you. Studies show that 54% of consumers want to see more content from a brand or business they support (HubSpot 2018).

2. Putting a Face to the Name

People like putting a face to the name, especially if they’ve heard a lot about your company. Truth be told, people just don’t connect with logos in the same way that they connect with people. This was the motivation for Verizon to cast the ‘Can you hear me now?’ guy to represent them for nine years. Having that human connection will set your brand apart, and it’s a strategy that’s easily adaptable in today’s marketing realm.

3. Unbox a product

Unboxing videos are gaining a hell of amounts of attention! They are addicting to watch, they provide real reviews, and the stats don’t lie — a study by Google has shown that 1 in 5 people have watched an unboxing video. You can do everything from meal replacement shakes to shoes. Just make sure you provide your viewers with unique codes and links to offers.

4. Take a Challenge

Have you heard of the chair challenge? It probably popped up on your Facebook feed by now because everyone is doing it! You might ask, ‘what’s so special about the chair challenge?’ Well, women make it look simple, and men can’t quite do it. Women – 1, Men – 0.

5. Say Thank You

It’s that time of year that people are feeling grateful and what better way to say ‘thanks for supporting my event’ or express appreciation for your current customers.