Coca Cola, eBay, and CNN are all examples of famous big brands that have a text logo. These types of logos are a great option for a small business or brand. Text logos are super versatile, and their biggest benefit is for businesses that want immediate brand recognition. This attribute makes text logos immediately appealing to growing startups and small businesses. Text logos by nature are easy to replicate and scale, look good in color or black and white, so printing marketing materials cost less.