Logo Design – In the Mix Media Group, LLC

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Logo Design

Coca Cola, eBay, and CNN are all examples of famous big brands that have a text logo. These types of logos are a great option for a small business or brand. Text logos are super versatile, and their biggest benefit is for businesses that want immediate brand recognition. This attribute makes text logos immediately appealing to growing startups and small businesses. Text logos by nature are easy to replicate and scale, look good in color or black and white, so printing marketing materials cost less.

Image only logos are like marketing stop signs. They employ minimalistic design principles. Simplicity is key.

Some examples of brands that use only an image for their brand include Target, Nike, and Apple. These brands have been around a while. So, it’s easy for everyone to recognize their logos. It can be tricky for new companies, or those without strong brand recognition, to use.

A combination of both text and an image is more prevalent. Some well-known brands that use this design method include Doritos, Burger King, and North Face. Because a name is associated with the image, a combination mark is a versatile choice, with both the text and icon or mascot working together to reinforce your brand. With a combination mark, people will also begin to associate your name with your pictorial mark or mascot right away! In the future, you may be able to rely exclusively on a logo symbol, and not have to always include your name. Also, because the combination of a symbol and text create a distinct image together, these logos are usually easier to trademark than a pictorial mark alone.

Logo Design Interview