Video Advertising – In the Mix Media Group, LLC

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Video Advertising

Video advertising – Less Is More

Videos chopped up into more snackable content is what users want in today’s video advertising realm. Snapchat and Instagram videos are short and skippable right away. Shorter video ads need to be interesting from the second they start to be effective. Not your typical commercial narrative.

However, it remains true that video is a powerful platform that can contribute to your overall marketing strategy. Keep in mind; your video should complement your marketing message.

Know what you want to get out of it.

What are your goals?

  • Test the Waters

Maybe your unsure about what to do for a video. We suggest taking a remarketing approach. Target people who already know your brand. You’ll likely see good results without breaking the bank.

  • Brand Awareness

Brand awareness is exactly what it sounds like, increasing awareness for your brand. Building brand awareness means casting a wider net. It’s the first stage to influence the customer’s decision-making process strategically. It doesn’t guarantee people will buy your brand’s products, but it still holds water.

  • Reach People Looking To Buy

Knowing your target audience will help you decide which markets to focus on. For Google, this is known as In-Market Audiences:

Apparel and Accessories, Autos & Vehicles, Baby & Children’s Products, Beauty Products & Services*, Business Services*, Computers & Peripherals, Consumer Electronics, Consumer Software, Dating Services*, Education, Employment, Financial Services, Gifts & Occasions, Home & Garden, Real Estate, Sports & Fitness*, Telecom, Travel (*In Beta)

  • Tempt Your Competitors’ Customers

If you have a competitor that dominates the market, then custom affinities are for you. Google’s affinity audiences are predefined buckets of general interests created by Google based on browsing and search history.

  • Track Your Results

Creating a call-to-action encourages your audience to do something, whether it be visiting your website or sharing their contact information. You want to create a call-to-action to track their engagement beyond just watching your video. We use this for our clients. It helps us provide valuable feedback. And, we love the data it gives us.

Let's Talk Video Advertising
All types of videos are shot differently with varying equipment and crew sizes.
Having a script or a storyboard is one of the most efficient ways for us to quote your job. Storyboards help determine overall production costs. However, we can help you develop your storyboard.
Selected Value: 1
Knowing deadlines and release dates help us to schedule accordingly.
Budgets drive what is possible.
The length of the video determines editing costs.
References allow us to conceptualize your project. It gives us an idea of what 'look' you envision for the finished project.
We can hold a casting call if needed.
We can help you find the perfect voice. Or, you can bring your voice-over talent. (For reference, speaking 125 to 145 words per minute is standard)
Let's get acquainted.
Please provide an email so we can follow up with your request.
Additional information here, please.