Video advertising – Less Is More
Videos chopped up into more snackable content is what users want in today’s video advertising realm. Snapchat and Instagram videos are short and skippable right away. Shorter video ads need to be interesting from the second they start to be effective. Not your typical commercial narrative.
However, it remains true that video is a powerful platform that can contribute to your overall marketing strategy. Keep in mind; your video should complement your marketing message.
Know what you want to get out of it.
What are your goals?
- Test the Waters
Maybe your unsure about what to do for a video. We suggest taking a remarketing approach. Target people who already know your brand. You’ll likely see good results without breaking the bank.
- Brand Awareness
Brand awareness is exactly what it sounds like, increasing awareness for your brand. Building brand awareness means casting a wider net. It’s the first stage to influence the customer’s decision-making process strategically. It doesn’t guarantee people will buy your brand’s products, but it still holds water.
- Reach People Looking To Buy
Knowing your target audience will help you decide which markets to focus on. For Google, this is known as In-Market Audiences:
Apparel and Accessories, Autos & Vehicles, Baby & Children’s Products, Beauty Products & Services*, Business Services*, Computers & Peripherals, Consumer Electronics, Consumer Software, Dating Services*, Education, Employment, Financial Services, Gifts & Occasions, Home & Garden, Real Estate, Sports & Fitness*, Telecom, Travel (*In Beta)